Full-Forms vs Short Forms? Which is more effective for campaigns?

We have found that the above question depends entirely on the nature of the B2C or B2B campaign your center is running.

If your center is dialing a very specific campaign where data point accuracy is imperative then Full forms are obviously the proper choice.

However if your center is simply running a limited pre-qualification transfer campaign where only the core data points are important then Short forms are the appropriate lead to fuel your campaign.